Driving traffic to your website is only half the battle; the other half consists of ensuring visitors have a good experience on your site. A well-thought-out website does not only provide relevant information to visitors but is also pleasant to look at and easy to use.

Around three-quarters of American adults use social media for everything from entertainment to shopping, so having a social media presence has been an essential part of a successful business for quite some time now.

Designing complex applications which can support complicated tasks and be intuitive and straightforward at the same time is no easy feat. As such, mistakes inevitably get made, with some being more common or more serious than others.

Bill Gates wrote an article in 1996 titled ‘Content Is King’, in which he argued that on the internet there are “broad opportunities for most companies [to supply] information or entertainment. No company is too small to participate.”

We have a bunch of articles here on our blog about designing websites, making them accessible, easy to use and navigate, beautiful to look at, and so on. Today, however, we’re going to focus on something that is equally, if not sometimes more important than design: copy.

Great designs are a mixture of research, strategy, architecture, and aesthetics. Miss any one of these crucial factors and you risk missing the mark in developing a great application that wows your users.

As UX practitioners, we must advocate on behalf of our users, and to do that, we must first understand them. This means developing empathy for the people who are experiencing our products or services.

As a business and website owner, you naturally want your website to attract as many people as possible so your business can flourish. However, not everyone takes the appropriate steps to ensure their website is accessible by everyone.

The differences between an adaptive and a responsive design approach are crucial things to consider when designing a web page or an app. Choosing which way to go based on a thorough understanding of each option empowers you to plan and execute your design with greater precision and purpose, leading to better results.

Burnout doesn’t discriminate. It doesn’t matter what your level of experience is, the exact role you play in the design ecosystem, or what your title is. Burnout is just another challenge that every designer has to face at one point or another.

Convincing clients that their products need to be accessible will often require that you make a good case for it. This is because accessibility requires an investment in the form of time and money and some businesses may not think that investment is worth it.

Have you ever thought about your users’ behaviors and why they do the things they do when interacting with your product? What leads them to complete positive actions like signing up, give you’re their email addresses, or make a purchase? Is it the simple user flow, your button placement, your choice of fonts and colors, or the way your word your content?

Personas are a key step when creating a branding profile for a new client or company.

Just as you put a lot of care into choosing the right color for your home spaces, you need to put the same amount of care into your business space, even if it’s virtual. These are the reasons why.

These days, the most effective marketing tools at our disposal are social media platforms. Their usefulness is no longer in doubt and everyone knows that social media is a crucial part of staying relevant and visible.

Regardless of whether we’re talking about a product, a mobile app, a website, or anything else, user experience plays an essential role in its success. Some may find that obvious, but there are still a lot of misconceptions about UX floating around and since it’s something so important, it’s good to know what’s what when designing your product/website/anything.

As marketers, there’s a lot of talk about landing pages, but if you’re new to marketing, or moving at the speed of light because things are so busy, you may not have the understanding or time to think about the importance of the landing pages you’re working on.

Managing multiple social media accounts for your business can get pretty hectic. It’s easy to get caught up in the constant flow of new content and ideas, which is why you need an organizer.

Branding goes far beyond creating a look or a catchy tagline. It takes a designer, a copywriter, and the business owner to really flesh out a brand. So where do designers fit in when it comes to branding?

For over 20 years now, it’s been a good practice recommendation to refrain from opening links in new browser windows and the same applies to new tabs because of several reasons impacting the user

There’s a big difference between designing an overall website for a business and designing a logo. A website is more technical, and when designing one, you have to keep in mind what the target audience does when interacting with the brand.

Design plays a huge part in a company or product’s success and design systems have become essential to this process. The increasing demand for better user experiences has put a lot of pressure on designers who are forced to take on more projects and work faster while still delivering high-quality work. Without a standardized design language to pull from, this can create a lot of problems.

It can be really difficult for business owners to start on a new website design, especially if the current one is “functional enough.” But this is your business, and you shouldn’t settle for a site that’s just ok. So how do we begin to chip away at it? We start with a conversation.

Email newsletters are great for keeping in touch with existing customers and potentially converting users who have yet to purchase anything from you. Before you start emailing people, however, you need to invest time into developing a strategy for your newsletter plan.

I dedicated this past month to digging in on branding and breaking down the elements. I hope you enjoyed the posts on my Instagram and Facebook pages as well as the previous blogs. Let’s do a little wrapping-up before we head into May (and warmer weather - yay!).

You might have noticed that pretty much any company also features a blog on its website. There’s a reason for that and ultimately it comes down to reeling in more clients through SEO.

In only a few short years, social media monitoring has become a booming market, being adopted by most large enterprises.

The emotional impact of a well-designed website experience can stick with users long after they’ve exited a website. We don’t always remember exactly what we saw on a site and everything we liked, but we do remember the way it made us feel. The information you present to users on your website, the way you present it, and the emotional response your audience has to that information are essential factors to consider when designing an online experience.

Unfortunately, you don’t see typography mentioned as often when talking about good website design. The truth is, however, that it is one of the most important aspects of a good design. Don’t believe me? Change your website’s main font to Comic Sans and see what happens. Exactly.

Coumba Win has been featured in the Top 20 Vermont Web Design Companies in 2021 list curated by DesignRush Marketplace. 

Over the years there have been a lot of discussions on how we can improve each step of our process and the various methods associated with it, but many designers sometimes forget the importance of staying neutral and being patient throughout the entire process.

More and more web traffic nowadays comes from mobile devices, and as a result, websites need to adapt to this new paradigm. Building a website today in a way means building multiple websites: one for desktop, and another for mobile, with some variations included here depending on screen size – mobile can mean tablet or smartphone.