Why are Color Paletts so important?
The Right Color Palette For Your Business
Design

Just as you put a lot of care into choosing the right color for your home spaces, you need to put the same amount of care into your business space, even if it’s virtual. These are the reasons why.

Design
The Social Media Calendar Every Marketer Needs
The Social Media Calendar Every Marketer Needs
Marketing

Managing multiple social media accounts for your business can get pretty hectic. It’s easy to get caught up in the constant flow of new content and ideas, which is why you need an organizer.

Marketing
6 Biases That Can Affect Our Designs
6 Biases That Can Affect Our Designs
Design

Over the years there have been a lot of discussions on how we can improve each step of our process and the various methods associated with it, but many designers sometimes forget the importance of staying neutral and being patient throughout the entire process.

Design
UX Principles for a Great Website Design
UX Principles for a Great Website Design
Design

The emotional impact of a well-designed website experience can stick with users long after they’ve exited a website. We don’t always remember exactly what we saw on a site and everything we liked, but we do remember the way it made us feel. The information you present to users on your website, the way you present it, and the emotional response your audience has to that information are essential factors to consider when designing an online experience.

Design
When to Open Links in New Tabs
When to Open Links in New Tabs
Design

For over 20 years now, it’s been a good practice recommendation to refrain from opening links in new browser windows and the same applies to new tabs because of several reasons impacting the user

Design
Website Optimization Guide
Website Optimization Guide
Design

Bill Gates wrote an article in 1996 titled ‘Content Is King’, in which he argued that on the internet there are “broad opportunities for most companies [to supply] information or entertainment. No company is too small to participate.”

Design
How to Discuss Contracts with Clients
How to Discuss Contracts with Clients
Design

A valid contract will help you and your client build a long-lasting, trust-based relationship. Nothing compares to valuable relationships with clients, and a good starting point is a clear, honest, and specific contract that you both agreed on.

Design
SEO Writing – How to Optimize Your Blog for Google & Other Search Engines
SEO Writing – How to Optimize Your Blog for Google & Other Search Engines
Design

It’s no secret today that search engine optimization (SEO) is a pretty big deal when it comes to promoting yourself online and improving your business’s discoverability.

Design
How to Influence Users’ Behavior
How to Influence Users’ Behavior
Design

Have you ever thought about your users’ behaviors and why they do the things they do when interacting with your product? What leads them to complete positive actions like signing up, give you’re their email addresses, or make a purchase? Is it the simple user flow, your button placement, your choice of fonts and colors, or the way your word your content?

Design
Good Design Starts with a Conversation
Good Design Starts with a Conversation
Design

It can be really difficult for business owners to start on a new website design, especially if the current one is “functional enough.” But this is your business, and you shouldn’t settle for a site that’s just ok. So how do we begin to chip away at it? We start with a conversation.

Design
UX Principles for a Great Web App Design
UX Principles for a Great Web App Design
Design

Great designs are a mixture of research, strategy, architecture, and aesthetics. Miss any one of these crucial factors and you risk missing the mark in developing a great application that wows your users.

Design
Why landing Pages are Important
Why Are Landing Pages So Important?
Design

As marketers, there’s a lot of talk about landing pages, but if you’re new to marketing, or moving at the speed of light because things are so busy, you may not have the understanding or time to think about the importance of the landing pages you’re working on.

Design
Responsive vs Adaptive Design
Responsive vs Adaptive Design
Design

The differences between an adaptive and a responsive design approach are crucial things to consider when designing a web page or an app. Choosing which way to go based on a thorough understanding of each option empowers you to plan and execute your design with greater precision and purpose, leading to better results.

Design
Brand Personas
Creating Super Effective Brand Personas
Design

Personas are a key step when creating a branding profile for a new client or company.

Design
Improving Your SEO With a Blog
How a Blog Can Help With SEO
Marketing

You might have noticed that pretty much any company also features a blog on its website. There’s a reason for that and ultimately it comes down to reeling in more clients through SEO.

Marketing
How to Put Together an Impressive Portfolio
How to Put Together an Impressive Portfolio
Design

Making your voice heard and letting your personality shine is more difficult to do only through a CV. Usually, CVs have predefined, rigid formats that follow the same rules. On the other hand, a portfolio represents your artistic, creative part, while a CV only means to show your degree of education and work experience.

Design
How to Hire a Designer
How to Hire a Designer
Design

This article aims to help you hire the most competent designer or design team for your business. Touching upon topics like budget, pitfalls, what kind of experience you want, and tips for hiring a specialist, all with the purpose of helping you make the best decision for your business goals.

Design
Choosing the Right Colors for a User Interface
Choosing the Right Colors for a User Interface
Design

Color is one of the most powerful allies a designer has. It can work toward a number of different goals, such as reinforcing or highlighting an idea, provoking emotional responses from users, or drawing their attention to specific parts of a website or app. All this in addition to simply making your product aesthetically pleasing.

Design
10 Website Design Tips to Drive Conversions
10 Website Design Tips to Drive Conversions
Design

Driving traffic to your website is only half the battle; the other half consists of ensuring visitors have a good experience on your site. A well-thought-out website does not only provide relevant information to visitors but is also pleasant to look at and easy to use.

Design
Best Practices for Successful Email Newsletters
Best Practices for Successful Email Newsletters
Marketing

Email newsletters are great for keeping in touch with existing customers and potentially converting users who have yet to purchase anything from you. Before you start emailing people, however, you need to invest time into developing a strategy for your newsletter plan.

Marketing
Sympathy and Empathy in UX Design
Sympathy and Empathy in UX Design
Design

As UX practitioners, we must advocate on behalf of our users, and to do that, we must first understand them. This means developing empathy for the people who are experiencing our products or services.

Design
Design Systems: What Are They and How Do I Create One?
Design Systems: What Are They and How Do I Create One?
Design

Design plays a huge part in a company or product’s success and design systems have become essential to this process. The increasing demand for better user experiences has put a lot of pressure on designers who are forced to take on more projects and work faster while still delivering high-quality work. Without a standardized design language to pull from, this can create a lot of problems.

Design
How to listen for the logo
How to Listen to Create the Perfect Logo
Design

There’s a big difference between designing an overall website for a business and designing a logo. A website is more technical, and when designing one, you have to keep in mind what the target audience does when interacting with the brand.

Design
Understanding the Importance of Accessibility in UX Design
Understanding the Importance of Accessibility in UX Design
Design

Convincing clients that their products need to be accessible will often require that you make a good case for it. This is because accessibility requires an investment in the form of time and money and some businesses may not think that investment is worth it.

Design
Identifying and Avoiding Designer Burnout
Identifying and Avoiding Designer Burnout
Lifestyle

Burnout doesn’t discriminate. It doesn’t matter what your level of experience is, the exact role you play in the design ecosystem, or what your title is. Burnout is just another challenge that every designer has to face at one point or another.

Lifestyle
Coumba Win Ranked as a Top Design Agency by DesignRush
Coumba Win Ranked as a Top Design Agency by DesignRush
Design

Coumba Win has been featured in the Top 20 Vermont Web Design Companies in 2021 list curated by DesignRush Marketplace. 

Design
14 Basic Tips for Being a Better Copywriter
14 Basic Tips for Being a Better Copywriter
Marketing

We have a bunch of articles here on our blog about designing websites, making them accessible, easy to use and navigate, beautiful to look at, and so on. Today, however, we’re going to focus on something that is equally, if not sometimes more important than design: copy.

Marketing
Optimizing Your Website for Mobile Devices in 9 Easy Steps
Optimizing Your Website for Mobile Devices in 9 Easy Steps
Design

More and more web traffic nowadays comes from mobile devices, and as a result, websites need to adapt to this new paradigm. Building a website today in a way means building multiple websites: one for desktop, and another for mobile, with some variations included here depending on screen size – mobile can mean tablet or smartphone.

Design
Branding Tips
Wrapping Up Our Month of Branding
Design

I dedicated this past month to digging in on branding and breaking down the elements. I hope you enjoyed the posts on my Instagram and Facebook pages as well as the previous blogs. Let’s do a little wrapping-up before we head into May (and warmer weather - yay!).

Design
13 Steps to Make Your Website More Accessible
13 Steps to Make Your Website More Accessible
Design

As a business and website owner, you naturally want your website to attract as many people as possible so your business can flourish. However, not everyone takes the appropriate steps to ensure their website is accessible by everyone.

Design
Social Listening: What It Is and Why It Matters for Your Business
Social Listening: What It Is and Why It Matters for Your Business
Marketing

In only a few short years, social media monitoring has become a booming market, being adopted by most large enterprises.

Marketing
16 Social Media Tips for a Successful Business
16 Social Media Tips for a Successful Business
Marketing

Around three-quarters of American adults use social media for everything from entertainment to shopping, so having a social media presence has been an essential part of a successful business for quite some time now.

Marketing
Should You Use Emojis in Email Subject Lines?
Should You Use Emojis in Email Subject Lines?
Marketing

By this point, emojis don’t need an introduction; emojis are everywhere, everyone’s using them, and they’ve become a common part of everyday messaging and web use. For a while now they’ve also been popping up in email subject lines, you’ve likely seen them too in various newsletters’ or marketing emails’ titles in your inbox. Some marketing groups claim that emojis in subject lines can attract people’s attention in crowded inboxes, but not much is really known about how effective they are and how people feel about them.

Marketing
Top 12 Application Design Mistakes
Top 12 Application Design Mistakes
Design

Designing complex applications which can support complicated tasks and be intuitive and straightforward at the same time is no easy feat. As such, mistakes inevitably get made, with some being more common or more serious than others.

Design
Choosing the Right Social Media Platforms for Your Business
Choosing the Right Social Media Platforms for Your Business
Marketing

These days, the most effective marketing tools at our disposal are social media platforms. Their usefulness is no longer in doubt and everyone knows that social media is a crucial part of staying relevant and visible.

Marketing
Branding from Design Perspective
What Is Branding from a Design Perspective?
Design

Branding goes far beyond creating a look or a catchy tagline. It takes a designer, a copywriter, and the business owner to really flesh out a brand. So where do designers fit in when it comes to branding?

Design
What Is a Branding Agency?
What Is a Branding Agency?
Marketing

Branding agencies provide more value than just designing elements of a visual identity, like a logo or a website, they are long-term partners who will express your identity, goals, and uniqueness to the marketplace and your consumers.

Marketing
Using Typography for Great Web Design
Using Typography for Great Web Design
Design

Unfortunately, you don’t see typography mentioned as often when talking about good website design. The truth is, however, that it is one of the most important aspects of a good design. Don’t believe me? Change your website’s main font to Comic Sans and see what happens. Exactly.

Design
UX Design Tips to Improve Your Website
UX Design Tips to Improve Your Website
Design

Regardless of whether we’re talking about a product, a mobile app, a website, or anything else, user experience plays an essential role in its success. Some may find that obvious, but there are still a lot of misconceptions about UX floating around and since it’s something so important, it’s good to know what’s what when designing your product/website/anything.

Design
Why Prototyping Is Essential and How to Do It
Why Prototyping Is Essential and How to Do It
Design

From paper and digital prototyping to rapid prototyping and high-fidelity prototyping – and many more methods in between, it is essential for you to know what might apply to any product. Choosing the right type of prototyping is the only way of executing practical and viable ideas that can thrive in the real world.

Design
How and When to Use Dropdowns in Your Designs
How and When to Use Dropdowns in Your Designs
Design

Dropdown menus often get a lot of flak from the UI/UX community, and it is usually with good reason. When done badly, dropdown menus can become ugly and overwhelming.

Design