As marketers, there’s a lot of talk about landing pages, but if you’re new to marketing, or moving at the speed of light because things are so busy, you may not have the understanding or time to think about the importance of the landing pages you’re working on.

Dropdown menus often get a lot of flak from the UI/UX community, and it is usually with good reason. When done badly, dropdown menus can become ugly and overwhelming.

In our constant focus as designers on satisfying users’ needs and improving their experience as much as possible, we often forget about the bigger picture that is the brand we are designing for. As users are the main focus of the entire design experience, we often forget to differentiate between users and customers.

Coumba Win has been featured in the Top 20 Vermont Web Design Companies in 2021 list curated by DesignRush Marketplace. 

Managing multiple social media accounts for your business can get pretty hectic. It’s easy to get caught up in the constant flow of new content and ideas, which is why you need an organizer.

If there is one thing we have learned from the myriad of digital experiences we encounter every day, it is that good, functional UX is not enough anymore. In order to be successful, an experience needs to emotionally engage users and be memorable.

Our brains function in such a way that they attempt to make sense of anything we see. Unconscious processes in our brains attempt to organize visual information by inferring meaning based on our collective knowledge and experiences.

Accessibility issues can always creep in throughout a project’s lifecycle. The most expensive ones are often those that come after a project’s been completed. In some countries where accessibility legislation is strong, businesses can actually find themselves in costly lawsuits if they aren’t careful. Companies and federal agencies are required to provide equal access to all their users. Regardless of the legal requirements, however, accessibility can greatly benefit users and improve products. That’s why we’re going to look at ways of planning and focusing your efforts on designing with accessibility in mind from the very beginning.

As a User Interface designer, you are no doubt often confronted with various design problems. Tackling these typically means investigating, analyzing, testing, and trying out solutions until you find one that fits your users’ needs. Fortunately, instead of just blindly trying everything and seeing what sticks, there are some usability heuristics which can point you in the right direction.

As digital experiences become more prevalent and more sophisticated, there is a growing expectation for high-quality user support.

In only a few short years, social media monitoring has become a booming market, being adopted by most large enterprises.

Design thinking is a design methodology which allows for a solution-based approach to problem solving. It is very useful when dealing with complex problems which are not well-defined or potentially even unknown, by understanding which human needs are involved, re-framing the issue in a human-centric way, coming up with ideas and analyzing them in brainstorming sessions, and by approaching prototyping and testing in a more hands-on manner.