Why landing Pages are Important
Why Are Landing Pages So Important?
Design

As marketers, there’s a lot of talk about landing pages, but if you’re new to marketing, or moving at the speed of light because things are so busy, you may not have the understanding or time to think about the importance of the landing pages you’re working on.

Design
How and When to Use Dropdowns in Your Designs
How and When to Use Dropdowns in Your Designs
Design

Dropdown menus often get a lot of flak from the UI/UX community, and it is usually with good reason. When done badly, dropdown menus can become ugly and overwhelming.

Design
A Short Guide to User Experience (UX), Customer Experience (CX), and Brand Experience (BX)
A Short Guide to User Experience (UX), Customer Experience (CX), and Brand Experience (BX)
Marketing

In our constant focus as designers on satisfying users’ needs and improving their experience as much as possible, we often forget about the bigger picture that is the brand we are designing for. As users are the main focus of the entire design experience, we often forget to differentiate between users and customers.

Marketing
Coumba Win Ranked as a Top Design Agency by DesignRush
Coumba Win Ranked as a Top Design Agency by DesignRush
Design

Coumba Win has been featured in the Top 20 Vermont Web Design Companies in 2021 list curated by DesignRush Marketplace. 

Design
The Social Media Calendar Every Marketer Needs
The Social Media Calendar Every Marketer Needs
Marketing

Managing multiple social media accounts for your business can get pretty hectic. It’s easy to get caught up in the constant flow of new content and ideas, which is why you need an organizer.

Marketing
Why Crafting Memorable Experiences is Crucial to Success and How to Do It
Why Crafting Memorable Experiences is Crucial to Success and How to Do It
Design

If there is one thing we have learned from the myriad of digital experiences we encounter every day, it is that good, functional UX is not enough anymore. In order to be successful, an experience needs to emotionally engage users and be memorable.

Design
Exploiting Human Perception in Design – The Gestalt Principles
Exploiting Human Perception in Design – The Gestalt Principles
Design

Our brains function in such a way that they attempt to make sense of anything we see. Unconscious processes in our brains attempt to organize visual information by inferring meaning based on our collective knowledge and experiences.

Design
Using the Principles of Universal Design to Create Accessible Websites
Using the Principles of Universal Design to Create Accessible Websites
Design

Accessibility issues can always creep in throughout a project’s lifecycle. The most expensive ones are often those that come after a project’s been completed. In some countries where accessibility legislation is strong, businesses can actually find themselves in costly lawsuits if they aren’t careful. Companies and federal agencies are required to provide equal access to all their users. Regardless of the legal requirements, however, accessibility can greatly benefit users and improve products. That’s why we’re going to look at ways of planning and focusing your efforts on designing with accessibility in mind from the very beginning.

Design
Usability Heuristics and User Interface Design
Usability Heuristics and User Interface Design
Design

As a User Interface designer, you are no doubt often confronted with various design problems. Tackling these typically means investigating, analyzing, testing, and trying out solutions until you find one that fits your users’ needs. Fortunately, instead of just blindly trying everything and seeing what sticks, there are some usability heuristics which can point you in the right direction.

Design
The Future of Chatbots
The Future of Chatbots
Lifestyle

As digital experiences become more prevalent and more sophisticated, there is a growing expectation for high-quality user support.

Lifestyle
Social Listening: What It Is and Why It Matters for Your Business
Social Listening: What It Is and Why It Matters for Your Business
Marketing

In only a few short years, social media monitoring has become a booming market, being adopted by most large enterprises.

Marketing
Design Thinking and the Future
Design Thinking and the Future
Design

Design thinking is a design methodology which allows for a solution-based approach to problem solving. It is very useful when dealing with complex problems which are not well-defined or potentially even unknown, by understanding which human needs are involved, re-framing the issue in a human-centric way, coming up with ideas and analyzing them in brainstorming sessions, and by approaching prototyping and testing in a more hands-on manner.

Design