I’ve talked about a lot of different aspects of branding lately, from logos and color palettes to imagery and demographics. Today I want to talk about how the elemental aspects of your client’s business play a critical role in their design branding. 

Personas are a key step when creating a branding profile for a new client or company.

Branding goes far beyond creating a look or a catchy tagline. It takes a designer, a copywriter, and the business owner to really flesh out a brand. So where do designers fit in when it comes to branding?

Spring is finally here! It’s a long-awaited season in Vermont, and I, for one, am very excited to see it makes its arrival.

There’s a big difference between designing an overall website for a business and designing a logo. A website is more technical, and when designing one, you have to keep in mind what the target audience does when interacting with the brand.

It can be really difficult for business owners to start on a new website design, especially if the current one is “functional enough.” But this is your business, and you shouldn’t settle for a site that’s just ok. So how do we begin to chip away at it? We start with a conversation.

I know more than anyone how hard it can be to come up with a last second gift for someone in your life. This curated list for designers by a designer includes cheap, moderate and expensive gifts you can get the designer in your life. 

“Discomfort brings about progress.” I think its a lot better than the “New Year, New Me” mantra that plagues our social media feeds. We’re better than this people, its time to think differently about your goals in the new year.