Best Practices for Successful Email Newsletters
Best Practices for Successful Email Newsletters
Marketing

Email newsletters are great for keeping in touch with existing customers and potentially converting users who have yet to purchase anything from you. Before you start emailing people, however, you need to invest time into developing a strategy for your newsletter plan.

Marketing
Identifying and Avoiding Designer Burnout
Identifying and Avoiding Designer Burnout
Lifestyle

Burnout doesn’t discriminate. It doesn’t matter what your level of experience is, the exact role you play in the design ecosystem, or what your title is. Burnout is just another challenge that every designer has to face at one point or another.

Lifestyle
Should You Use Emojis in Email Subject Lines?
Should You Use Emojis in Email Subject Lines?
Marketing

By this point, emojis don’t need an introduction; emojis are everywhere, everyone’s using them, and they’ve become a common part of everyday messaging and web use. For a while now they’ve also been popping up in email subject lines, you’ve likely seen them too in various newsletters’ or marketing emails’ titles in your inbox. Some marketing groups claim that emojis in subject lines can attract people’s attention in crowded inboxes, but not much is really known about how effective they are and how people feel about them.

Marketing
Why landing Pages are Important
Why Are Landing Pages So Important?
Design

As marketers, there’s a lot of talk about landing pages, but if you’re new to marketing, or moving at the speed of light because things are so busy, you may not have the understanding or time to think about the importance of the landing pages you’re working on.

Design
16 Social Media Tips for a Successful Business
16 Social Media Tips for a Successful Business
Marketing

Around three-quarters of American adults use social media for everything from entertainment to shopping, so having a social media presence has been an essential part of a successful business for quite some time now.

Marketing
Choosing the Right Colors for a User Interface
Choosing the Right Colors for a User Interface
Design

Color is one of the most powerful allies a designer has. It can work toward a number of different goals, such as reinforcing or highlighting an idea, provoking emotional responses from users, or drawing their attention to specific parts of a website or app. All this in addition to simply making your product aesthetically pleasing.

Design
Sympathy and Empathy in UX Design
Sympathy and Empathy in UX Design
Design

As UX practitioners, we must advocate on behalf of our users, and to do that, we must first understand them. This means developing empathy for the people who are experiencing our products or services.

Design
Good Design Starts with a Conversation
Good Design Starts with a Conversation
Design

It can be really difficult for business owners to start on a new website design, especially if the current one is “functional enough.” But this is your business, and you shouldn’t settle for a site that’s just ok. So how do we begin to chip away at it? We start with a conversation.

Design
Brand Personas
Creating Super Effective Brand Personas
Design

Personas are a key step when creating a branding profile for a new client or company.

Design
Design Systems: What Are They and How Do I Create One?
Design Systems: What Are They and How Do I Create One?
Design

Design plays a huge part in a company or product’s success and design systems have become essential to this process. The increasing demand for better user experiences has put a lot of pressure on designers who are forced to take on more projects and work faster while still delivering high-quality work. Without a standardized design language to pull from, this can create a lot of problems.

Design
How to Put Together an Impressive Portfolio
How to Put Together an Impressive Portfolio
Design

Making your voice heard and letting your personality shine is more difficult to do only through a CV. Usually, CVs have predefined, rigid formats that follow the same rules. On the other hand, a portfolio represents your artistic, creative part, while a CV only means to show your degree of education and work experience.

Design
When to Open Links in New Tabs
When to Open Links in New Tabs
Design

For over 20 years now, it’s been a good practice recommendation to refrain from opening links in new browser windows and the same applies to new tabs because of several reasons impacting the user

Design