It can be really difficult for business owners to start on a new website design, especially if the current one is “functional enough.” But this is your business, and you shouldn’t settle for a site that’s just ok. So how do we begin to chip away at it? We start with a conversation.
I prefer to speak with clients on the phone; it’s just a better mode of connecting for me because I find it a faster and clearer. If videoconferencing is better for you, run with it. Connecting clearly with your client is key to getting the information you need to start working. Once I’m on the phone with them, I have specific questions I like to ask.
I like to ask my clients about themselves: what do they like to do, what do they think is an important part of their personality, etc. Then I ask about their business and how their business ties into who they are. Once the conversation opens up, I have four standard questions I always ask:
The better you know your client, the better chance you have at creating something that really resonates with them and their audience.
Questions only serve you well when you are ready to hear the answers. Don’t waste this time you have with your client - you only get one shot to hear them for the first time. These are the things I listen for when I ask questions:
Try not to fill in the blanks for them, but gently guide them to reveal their answers. If they have trouble with a specific question, try re-structuring it in another way or go back to it at a later time.
Always call back or email with follow-up with questions for you client to make sure you’re on the right page as you work. Filling in the blank can be a dire mistake when you’re 3 days into creating logos and your client has no idea where you got a certain color, or graphic from.
Have questions or want to collaborate? Drop me a line here.