There’s a big difference between designing an overall website for a business and designing a logo. A website is more technical, and when designing one, you have to keep in mind what the target audience does when interacting with the brand.
For logos, you are creating something that represents your client’s brand everywhere in the world, It’s an image that will live on stickers, billboards, business cards, and more. With logos, you simply don’t have the latitude that you do with a website, so it’s important to ask some very pointed questions when designing a logo and then listen closely to the answers.
Why are logos so important?
It doesn’t matter if your client’s company has 1 employee or 100 - they need to be represented in a logo, and here’s why: it’s the most recognizable aspect of their business. Think of logos that you’ve known for years: the Nike swoosh, the McDonald’s “M”, the green Starbuck’s coffee mermaid. Your client’s business needs a quick, distinguishable, encapsulating way to express what it is. Their logo is their calling card, so to speak, and it is critical to have one that is unique and recognizable from others in their industry.
Questions to ask when designing a logo
Here are some standard questions that you can ask clients when designing logos for them:
- What do they care about?
- What are they trying to accomplish with their logo?
- What kind of audience are they trying to engage with?
These can be some of your basic questions before starting work on any logo. They can guide you as you start to work, and if you ever get stuck in the middle of designing something, I simply go back to these questions and their answers can keep you moving forward.
Guidelines for designing a logo
Before anything else, consider sketching with a pen and paper. I know this may seem a bit counterintuitive considering all the things we can do with digital design tools, but sometimes just using a pen to quickly doodle something can be extremely helpful. For many designers, sketching on paper is simply the most natural way to begin any design work.
Next, remember to never show your client more than 3 different directions for the logos you design. This can get overwhelming for them and messy for you if you show them multiple versions of their logo. Try to keep it simple and straightforward.
Lastly, try to keep the revisions to a minimum. If the project is taking much longer than expected due to revisions, consider going back to the drawing board and consulting with the client about their goals - you may need to realign yourself with the basics and start again.
As always, if you have any questions or need help with anything, don't hesitate to get in touch with us through our form.