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Spring 2019 in Design, a Prospective Lesson

Spring is finally here! It’s a long-awaited season in Vermont, and I, for one, am very excited to see it makes its arrival.

Spring is a kick-off season in a lot of ways: new fashions, new trends, and a new world after winter’s trek. For graphic designers like me, spring is all about trends in color, fonts, and overall presentation. That’s why I’m dedicating this blog to my own personal spring fashion trends for design.

First, I chose a color palette for this spring

I’ve named it “Slushy Spring,” as that’s pretty much what we Vermonters experience (Mud Season, anyone?). Spring is about a lot of things, and one aspect of spring I really wanted to capture this year was warmth. That’s why I chose the blue and two greens of this palette: to me, they exude a gentle warmth, not hot like summer, but welcoming.

I also wanted some pop, as that’s what spring is all about: renewal, energy, excitement. That’s where the yellow comes in: it gives my whole palette that little bit of “wow!” and makes me think of spring chicks (I love those little fuzzballs).

Lastly, you can’t ignore the pale pink of spring. It’s a timeless color, and makes for a beautiful backdrop for the rest of the palette.

Next up: fonts

Fonts are critical to good design; it’s important to choose the font that helps encapsulate the emotion in your design. For this spring, I’ve chosen:

  • Bugharatta - Its fun and whimsical, but still readable and tasteful for any business.
  • Circe Rounded - a nice sans-serif that has rounded edges to keep it from being too serious. It’s perfect for family-oriented businesses, or food shops with a fun feel.
  • Didot- an elegant serif font, that looks really cool when spaced out.
  • Gelato - a decorative font that captures a refined and stylish taste for the new season.

Last, My 2019 Spring “Lookbook”, aka Mood Board

I love a good mood board, and find that they really help me when I’m designing. Not only do mood boards help me determine colors, they help me find an overall feel for what I’m designing, from texture and fonts to emotional appeal. This year my spring season looks like this:

As you can see, my mood board features the colors in my palette, and the texture and emotions I want to convey for this year.

Wondering where to start with your spring 2019 design? Feel free to get in touch with me here and don’t forget to check out my Instagram and Facebook for ideas. Happy Spring!