Consider the amount of thought that goes into choosing the colors of a brick and mortar store. You're likely not going to see pink walls inside a hardware store, and all the careful consideration that goes into choosing a store's color palette should also go toward choosing your website's colors.

After all, your website is the digital equivalent of a physical store or office and it's where you're inviting potential clients to come and look at what you have to offer them.

Colors are part of your branding

Think of brands like McDonalds, Starbucks, and Coca-Cola. You know them for lots of things, but one of the main reasons are their colors. The colors you choose for your business define your brand and help your audience recognize and remember you. To achieve the highest impact with your colors, make sure to integrate them across all your marketing outlets: your website, logo, stationery, email templates, business cards, and social media.

Colors elicit emotions

How do you want your business to be perceived? What do you want your audience to feel when they land on your website? For instance, if you sell fireworks, using cool colors like greens and blues won’t work well in your color palette because it sends the wrong emotional message. Instead, you want to go with reds, yellows, and oranges, colors that represent fire and brightness in a literal sense but also figuratively in the excitement and fun associated with fireworks. This is known as the psychology of color and it’s important to align the right colors with your branding.

Study your competitors' colors

One of the best ways to get a sense of where to start with your own color palette is to take a look at competitor sites. See what colors they are using, how many colors they’re using, and how they’re using them. Take a step back and view their sites through the consumer's eyes and list out what stands out to you from a color perspective. If it’s working for you as a consumer, it will likely work for your audience, too.

We've been giving tips on our Instagram account on how to choose the right color palettes and we provided some great websites where you can play with colors and arrange different palettes.

For any questions and help choosing a color palette for your business, don't hesitate to schedule a consultations with us.