Cathy Armstrong is the vivacious, driven founder of Lake Champlain Custom Closets and Storage Solutions, and she came to us with a problem. She needed the ease, joy, and professional commitment that her brand represented to be conveyed to her potential customers. We went through a full rebranding process with Cathy, from market research to art direction, logo design, styling and branding guidelines. Cathy was so pleased with her new logo that she had it screen-printred on her car (2 now, in fact)! LCCVT's new brand identity helps attract the right customers, and showcases the ease and sophistication inherent in the experience of hiring an experienced, people-first pro (we think Cathy has the best people skills in the business--Vermont or anywhere)--Cathy and her team that is! It was a true pleasure working with Cathy every step of the way on her rebranding journey, and we are excited for LCCVT as they expand into more retail locations.