For logo projects, we tend to simmer in the ideation phase once branding is finished. That means we tend to come up with lots of ideas and choose to flesh out about 3 to present to the client, and then they choose their favorite. Melody chose the unicorn logo, which is soft, clean, and inspiring. But our personal favorite was actually the "triple-color" cotton candy logo. That's the nice thing about creative work--there's no right or wrong, as long as the logo is on brand, memorable, and business-effective. In this case, either of the logos would both represent the Melody's Sweet Treats brand perfectly, so it just comes down to a matter of taste!