Sometimes, the right approach to branding to to go in two or more directions before deciding what resonates best. That's what we did with the beautiful, talented and charming singer-songwriter Mary Ross. Mary knew that her brand needed to evoke feelings of inspiration, courage, connection, and gratitude. We had a lot of ideas for directions to pursue, each taking these characteristics to a very different destination. Mary chose between these two distinct yet related-at-heart aesthetics to determine the final direction for her brand.