Working with the swimwear visionary Nadyne Sauveur was an absolute pleasure! Nadyne needed a full rebranding of her children's swimwear line, Claire and Sky, from creative direction to logo design, market research and styling. Claire and Sky is unique in that it caters to girls who wish to be more modest in various ways than is the norm in childrens swimwear these days -- whether that be a full-coverage swimsuit or a burkini! What we came up with for Nadyne speaks to the universality of her customers' issues, without losing them in the vagary of widespread appeal. It also evokes a particular, joyous, childlike summer vibe, that vibe we all remember as kids at the pool and beach! We wanted Nadyne's brand to offer young girls the opportunity to celebrate being a kid, and feeling beautiful, without worrying about feelings of overexposure or premature sexualization. Nadyne is a source of inspiration to us, and we wish her the best success as she takes Claire and Sky to the next level!