The CareSide

The CareSide delivers Australia's highest quality aged care at the industry’s most affordable prices. Their promise is simple but powerful: They give you more. With that in mind, we partnered with their marketing team to evolve their digital presence in a way that honors their values and speaks directly to the people they serve—elderly clients and their families.

View Company
View Company
Services
UI Design
UX Design
Graphic Design
Webflow Development
Industry
Healthcare
Duration
2 years

Gameplan

We worked closely with The CareSide’s marketing leadership through a series of constant collaborative strategy sessions and:

1

Identified core brand messages and emotional touchpoints.

2

Defined visual themes that feel both warm and trustworthy.

3

Developed creative assets to be used by their sales team.

4

Ensured all visual updates reflected the organization’s core beliefs of care, dignity, and affordability.

Challenges

Designing for an older audience comes with unique considerations—readability, clarity, accessibility, and emotional resonance are all key. At the same time, we needed to represent The CareSide as a professional, trustworthy, and values-driven provider without leaning too far into sterile or overly clinical visuals.

Solutions

We focused on crafting visual elements and layout systems that are easy to engage with and reflect The CareSide’s warmth. From typography choices to color palettes and imagery, every element was built to be approachable, legible, and emotionally supportive. The result was a design strategy that bridges generational needs while staying firmly grounded in the organization’s mission.

Results

A visual approach that resonates with both elderly clients and their families.

A digital brand presence that reflects The CareSide’s commitment to quality, care, and affordability.

Clear, accessible design choices that support their business goals.

A strong collaborative relationship with the marketing team, built on shared values and strategic vision.

Henry Butler
Marketing Manager

“For the first time in a while, it feels like we finally have all the pieces in place to get marketing and sales rolling together. This month, the inside sales team has booked more meetings than we’ve had in a long time, with four consecutive months of sales growth. New consultants are hitting their stride, fresh campaigns and engaging content are launching, and our online reputation is growing stronger — plenty of momentum to keep it going!”